Your company does great work. Nobody knows it.
I build the visibility, positioning, and strategic relationships that turn invisible construction companies into the ones developers call first.
Karla Talisse
Business Development + Growth Strategy
Construction · AEC · Government Contracting
100× · Visibility Growth
50× · Online Following Growth
↑ · Inbound from Developers
$0 · Massive Marketing Budget
1 · Embedded Strategist
One construction company.
One year.
Real growth.
A construction company brought me in wanting growth. Not more calls, not more meetings actual pipeline expansion. They had the capabilities. They lacked visibility. In twelve months, we built a modern business development engine from scratch. Increased brand visibility across platforms. Grew their online following by 50×. Elevated their positioning to attract larger developers and opened doors to new markets. No massive marketing team. No giant budget. Just strategy, positioning, and execution. Because in modern construction, you don't win by chasing projects. You win by being the company they already want to call.
What actually got built
A sampling of outcomes from one engagement over twelve months.
Increased brand visibility across platforms — digital, industry, and community
Grew online following by 60× in visibility, 50× in audience without paid advertising
Elevated company positioning to attract larger developers and high-value clients
Built a modern business development + marketing strategy from the ground up
Strengthened relationships across multiple markets and sectors
Opened doors to new project opportunities and strategic partnerships
Increased inbound interest from developers and market partners
Elevated executive presence and brand authority in target markets
Positioned the company for long-term pipeline growth beyond referrals
Visibility
If developers, owners, and government clients can't find you — you don't exist. We build the presence that puts you in the room before the invite goes out.
Modern construction growth doesn't come from chasing projects.
It comes from becoming the company they already want before they ever post an RFQ. That takes four things and most firms are missing all of them.
Positioning
You're not competing on price. You're competing on perception. We define and communicate exactly what makes your firm the obvious choice for larger projects
Strategic Relationships
The best projects don't go to bid, they go to relationships. We build the network that keeps your pipeline full without constant cold outreach.
Market Credibility
Credibility compounds. We build your authority in the markets that matter — so your reputation does the selling before you ever pitch.
How I work with AEC firms
MOST POPULAR
Fractional Growth Leadership
Embedded strategy without the full-time hire. I function as your head of business development and growth — driving execution, not just recommendations.
STRATEGIC
Advisory
Strategic guidance for firms that have a team but need senior-level direction on market entry, positioning, or pipeline development.
EXPANSION
Market Entry Strategy
Expanding into new geographies or sectors? I build the roadmap — relationships, positioning, and the sequence that gives you the best shot at landing anchor clients fast.
VISIBILITY
Brand Authority Build
Executive presence, digital authority, and industry credibility — built systematically so your name becomes synonymous with quality in your target markets.
IS THIS YOU?
Incredible firm. Invisible outside your network.
There are extraordinary construction companies doing award-worthy work, and getting passed over for projects they should be winning. That's not a capability problem. That's a growth problem.
I'm currently exploring 4–5 advisory and fractional leadership roles with firms ready to make a move.
YOUR COMPANY IS READY IF YOU'RE:
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Ready to enter new markets and expand your geographic footprint
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Wanting to attract larger developers and higher-value projects
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Committed to modernizing your business development approach
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Building long-term pipeline instead of chasing one-off bids
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Serious about elevating brand authority in your sector