Built Different. By Design.
Then she went into the field
She didn't just switch industries; she immersed herself in the grit of execution. Karla transitioned into commercial construction, serving as an estimator and project manager. Managing budgets, labor, and logistics for complex AEC projects, she gained the 'dirt under the fingernails' perspective that most consultants only read about. She lived the operations, understanding exactly what it takes to build from the ground up—literally.
It started in government communications
Karla began her career at the intersection of public interest and high-stakes communication. Working in PR and broadcasting for government agencies, she developed the rare ability to translate complex legislative and infrastructural technicalities into narratives that resonate. This phase built her foundation in strategy learning how to navigate both sides of the table before she ever stepped onto a job. site.
"Strategy is worthless without the ability to execute."
Today she does both — at scale
Currently leading growth and branding for one of California’s major contractors, Karla fuses her broadcasting background with her construction expertise. Whether she is advising public agencies through her woman-owned firm, SoSheBuilds, or speaking on national stages, her work is defined by one core truth: strategy is worthless without the ability to execute. She builds infrastructure, and she builds the campaigns that win it.
Real over Polished
Fifteen years in a hard hat taught me that authenticity beats a polished script every time. I prioritize boots-on-the-ground reality over corporate jargon and sanitized campaigns.
Both Sides of the Table
I’ve operated as both the government PR voice and the construction project manager. Knowing how both agencies and contractors think is the ultimate strategic advantage in the AEC industry.
Infrastructure over Campaigns
I build things that last—literally. My strategies focus on long-term growth, government contracting excellence, and building real professional infrastructure that supports scaling.
Recognition & Awards
40 Under 40 — San Diego Business Journal
Excellence in Entrepreneurship — Orange County Business Journal
Most Successful Women-Owned Government Contracting Advisory Firm, West Coast 2025
Speaking & Leadership
Women of Engineering — Silicon Valley 2026
Women Who Run It — Keynote Speaker, Workforce Development for Women in Construction
Industry conferences, procurement panels, and public works education events nationally